Maggy is a data-driven writer and strategist with 8+ years of experience creating, curating, and leading content marketing initiatives for both small and large organizations.
The paradox of proactive leadership
The third article in a series highlighting the major takeaways from Slalom's exclusive, executive-facing forums.
AI TO ROI
I was the content lead on Slalom's latest solutions marketing campaign, AI to ROI. This included writing all copy for the campaign page and accompanying assets, as well as cross-team collaboration with sales, performance marketing, brand/creative, and various other stakeholder groups.
The executive agenda: Adaptability, ROI, and emerging tech
The second article in a series highlighting the major takeaways from Slalom's exclusive, executive-facing forums.
How executives can future-proof their organizations for 2024 and beyond
The first article in a series highlighting the major takeaways from Slalom's exclusive, executive-facing forums.
The Lions Foundation of Canada Dog Guides: Unleashing potential
Slalom partnered with the Lions Foundation of Canada Dog Guides to replace outdated systems and paperwork with a modern technology solution. With Salesforce Nonprofit Success Pack and custom tracking apps, the organization now has visibility into the entire client lifecycle, streamlining and digitizing the experience for employees, clients, and volunteers.
Slalom: Thrive in Turbulence
I was the lead writer on Slalom's first featured theme campaign, which included drafting the copy for the Ceros site, social posts, digital ads, inside sales emails, and our re-engagement email campaign. I also provided editorial support on the white paper and compiled all of the supplementary thought leadership content. This involved cross-team collaboration with sales, performance marketing, brand/creative, and various other stakeholder groups.
Stacie Sheldon on courage, language, and identity
From learning her heritage language to infusing UX with empathy, senior consultant Stacie Sheldon brings a powerful listening ear to Slalom Detroit.
Notch Health – How-to explainer video
In addition to writing the script for this explainer video, I managed the project and create direction from beginning to end. This included sourcing the design agency, assisting with storyboarding, identifying and recording voice-over talent, and more.
Space, the Final Fashion Frontier
An article for Hemispheres Magazine (United Airlines) on Oros - a company that's set out to create the warmest apparel on (and off) earth.
How Talking Cedar Became the First Legally Operated Tribal-Owned Brewery and Distillery
An article for the March/April 2021 issue of Imbibe Magazine that highlights Washington's first brewery and distillery on tribal land. Also ran in print.
The Case for IgG Testing
If you’re struggling with GI-related health concerns, food sensitivity testing might feel like a no-brainer. However, a little bit of research will show that there is some contention between healthcare providers about the validity of IgG testing. We’re here to help settle this debate and answer some of your most discerning questions.
The Most Underrated Shopping Cities in Europe
These under-the-radar style capitals are giving Paris and Milan a run for their money.
Change of Plans: How I Came to Terms with the Indecision Surrounding My Wedding
As a result of the global coronavirus pandemic, couples all over the world are having to make a very difficult, and often heartbreaking, decision to cancel, postpone, or adjust their best-laid wedding plans. We are asking those affected to share their "Change of Plans" stories in their own words. Below, Maggy Lehmicke tells her story from Seattle.
What Exactly is Cross-Reactivity?
Lobster and dust mites. Latex and avocado. Carrots and mugwort.
What do each of these duos have in common? It might sound like the intro to a bad joke, but there’s actually a scientific explanation for these pairings: cross-reactivity.
Bangkok North?
An article for Alaska Airlines' magazine on the Thai food scene in Fairbanks, Alaska.