Maggy is a data-driven writer and strategist with 8+ years of experience creating, curating, and leading content marketing initiatives for both small and large organizations.
Thrive in turbulence | Slalom
I was the lead writer on Slalom's first featured theme campaign, which included drafting the copy for the Ceros site, social posts, digital ads, inside sales emails, and our re-engagement email campaign. I also provided editorial support on the white paper and compiled all of the supplementary thought leadership content. This involved cross-team collaboration with sales, performance marketing, brand/creative, and various other stakeholder groups.
Dog Guides: The power of unleashing a person’s potential
Slalom partnered with the Lions Foundation of Canada Dog Guides to replace outdated systems and paperwork with a modern technology solution. With Salesforce Nonprofit Success Pack and custom tracking apps, the organization now has visibility into the entire client lifecycle, streamlining and digitizing the experience for employees, clients, and volunteers.
Stacie Sheldon on courage, language, and identity
From learning her heritage language to infusing UX with empathy, senior consultant Stacie Sheldon brings a powerful listening ear to Slalom Detroit.
Notch Health – How-to explainer video
In addition to writing the script for this explainer video, I managed the project and create direction from beginning to end. This included sourcing the design agency, assisting with storyboarding, identifying and recording voice-over talent, and more.
Space, the Final Fashion Frontier
An article for Hemispheres Magazine (United Airlines) on Oros - a company that's set out to create the warmest apparel on (and off) earth.
Making data sharing accessible in the changing media industry
Snowflake’s new Media Data Cloud is reshaping the way the industry approaches data sharing technology.
How Talking Cedar Became the First Legally Operated Tribal-Owned Brewery and Distillery
An article for the March/April 2021 issue of Imbibe Magazine that highlights Washington's first brewery and distillery on tribal land. Also ran in print.
The Case for IgG Testing
If you’re struggling with GI-related health concerns, food sensitivity testing might feel like a no-brainer. However, a little bit of research will show that there is some contention between healthcare providers about the validity of IgG testing. We’re here to help settle this debate and answer some of your most discerning questions.
The Most Underrated Shopping Cities in Europe
These under-the-radar style capitals are giving Paris and Milan a run for their money.
Change of Plans: How I Came to Terms with the Indecision Surrounding My Wedding
As a result of the global coronavirus pandemic, couples all over the world are having to make a very difficult, and often heartbreaking, decision to cancel, postpone, or adjust their best-laid wedding plans. We are asking those affected to share their "Change of Plans" stories in their own words. Below, Maggy Lehmicke tells her story from Seattle.
What Exactly is Cross-Reactivity?
Lobster and dust mites. Latex and avocado. Carrots and mugwort.
What do each of these duos have in common? It might sound like the intro to a bad joke, but there’s actually a scientific explanation for these pairings: cross-reactivity.
Bangkok North?
An article for Alaska Airlines' magazine on the Thai food scene in Fairbanks, Alaska.
The Best Day Hikes on the Pacific Crest Trail
From Washington to California, here are nine of our favorite short treks along the famous route.
Africa's largest wildlife migration: the bats of Kasanka National Park
Despite what most people think, Africa's largest wildlife migration does not take place on the savanna of the Serengeti and Masai Mara. Instead it takes place in the skies over the Congo and Zambia, when more than 10 million straw-coloured fruit bats make their way to Kasanka National Park between October and December.
Is Intermittent Fasting Worth the Hype?
In recent years, intermittent fasting has been widely adopted by fitness gurus and health experts alike, citing increased energy levels, improved metabolic health and a reduced risk of cardiovascular disease as a few potential benefits. With the concern surrounding COVID-19, there’s also a growing interest in its immune-boosting effects.